The electronic commerce is considered as one of the strategies to maintain competitive advantage in the companies. To have a successful electronic commerce in each business, some requirements and infrastructures are needed in advance. "Technical infrastructure" is as the most fundamental and most important infrastructure for electronic commerce. In this study, a comprehensive model is presented that introduces the effective factors on the success of electronic commerce in the technical infrastructure and shows that how by using importance-performance analysis model, it can be possible to identify the undesirable infrastructure factors that lead to unsuccessfulness of electronic commerce in each business and prioritize them for improvement and, technical infrastructure of electronic commerce and it’s capabilities which are necessary for successful implementation will be reviewed and technical infrastructure factor that cause failure of the e-commerce in the tile and ceramic industry of Maybod county, as one of the main centers of ceramic and tile production in the world and the biggest exporter of tiles in Iran, will be evaluated using the " analysis of importance- Performance" method. The results indicate that the internal infrastructure as well as the hardware and software available in theses firms, have acceptable condition and non-use of electronic payments, poor public infrastructure (Internet), lack of enough human force and undesirable capability of websites, are the main factors for failure of electronic commerce in term of technical infrastructure in these firms, respectively. [dm1]